SQUARE proposal

Topics: Employment, Pharmacology, Pharmaceutical drug Pages: 6 (1082 words) Published: July 30, 2014
Research Proposal

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Name
Sadia Sajmeen
Irina Haque
Fatema tul Jannat
Farhat Semeen
Ruksar Tahsin
Ishrar Tabenda Hasan
Sumaiya Bhutto

ID
1120344030
1210482020
1211269020
1220984030
1230824630
1330113630
1330119020

Course: BUS251
Section: 9
Faculty: Kashfa Khan Chowdhury (KDC)
Date

: 24.06.2014

Research Proposal on

Date : 24.06.14
To

: Kashfa Khan Chowdhury (KDC)

From:-

1.
2.
3.
4.
5.
6.
7.

Sadia Sajmeen
Irina Haque
Fatema tul Jannat
Farhat Semeen
Ruksar Tahsin
Ishrar Tabenda Hasan
Sumaiya Bhutto

Subject: Proposal to write a research paper on the impact of business communication problems of the employer’s and the employees of Square Pharmacy along with a unique vision, higher mission and a goal orientation of that company

Introduction
The pharmaceutical industry in Bangladesh is the most developed technical regions within our financial system. This industry manufactures almost 5600brands of medicines and they follow different forms for different medicines. This sector is providing 97% of the total medicine requisite of the local market. With the aim to expand into the export market, leading pharmaceutical companies are escalating their business. Square Pharmaceuticals Limited, the flagship company of Square Group, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and is now on its way to becoming a high performance global player. It is a trusted name in the industry of manufacturing quality medicines for more than four decade.

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SQUARE today symbolizes a name – a state of mind. It has today burgeoned into one of the top line conglomerates in Bangladesh. Certain reports suggests that Square is the FIRST

to manufacture and market Metronidazole, Ampicillin and Cotrimoxazole after the expiry of patents to export antibiotics and other ethical drugs overseas.
to develop sustained release technology locally.
to achieve an all-time industry high record sales turnover of US$ 25 million. to locally produce high tech Metered dose Inhalation (MDI) formulations. to locally produce Diclofenac sodium in the chemical division.

In addition to these FIRST’s, SQUARE Pharmaceuticals Limited (SPL) was always ahead in introducing new products in the market. Their sales turnover was more than Taka 11.46 Billion (US$ 163.71 million) with about 16.43% market share (April 2009– March 2010) having a growth rate of about 16.72%. The major problem they are facing is communication problem between employees and employers within Square Pharmaceuticals Ltd. This problem has aroused because of not maintaining a formal relationship between the employer and the employees. A well-managed business organization normally considers the employees as the vital foundation of efficiency gains. As it is a large organization so most of the times it has been seen that the top level employer gives orders to the lower level employees but they do not do their work and as they maintain a friendly relationship those top level managers cannot take adequate steps against them. Maintaining a friendly relationship within an organization is not a bad thing but sometimes the top level employers should behave in a formal way in order to make the employees work alongside the rules and obligations of the company's respected managers and employers. If this problem can be solved then they will give their best performance to enhance the organization. So basically we want to specialize in the communication problems regarding the employers and employees internally. Effective communication occurs only if the receiver understands the exact information or idea that the sender intended to transmit. Many of the problems that occur in an organization are the direct result of people failing to communicate. Therefore, we want to figure out the main problem in maintaining the formal relationship of this company’s employers and...
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