Aditya Birla Retail Ltd

Topics: Supermarket, Aditya Birla Group, Birla family Pages: 6 (1329 words) Published: July 8, 2010
About Aditya Birla Retail Ltd. Aditya Birla Retail Ltd is the retail arm of the Aditya Birla Group, a US$ 24 billion corporation with a market capital of US$ 31.5 billion and in the league of Fortune 500 companies. In May 2007, Aditya Birla Retail Ltd launched its first store, more. in Pune, and currently has over 500 stores across the country. With the acquisition of Trinethra Super Retail, the company will increase its retail foothold to 300 plus stores with re-branding of Trinethra and Fabmall stores in South India. Date of Establishment2006

Corporate Address S.K. Ahire Marg, Worli, Mumbai – 400025, Maharashtra, India

Aditya Birla Retail Limited is the retail arm of Aditya Birla Group, a USD 28 billion Corporation. The Company ventured into food and grocery retail sector in 2007 with the acquisition of a south based supermarket chain. Subsequently Aditya Birla Retail Ltd. expanded its presence across the country under the brand "more." with 2 formats Supermarket & Hypermarket.

more. for you - Conveniently located in neighbourhoods, more. supermarkets cater to the daily, weekly and monthly shopping needs of consumers. The product offerings include a wide range of fresh fruits & vegetables, groceries, personal care, home care, general merchandise & a basic range of apparels. Currently, there are over 600 more. supermarkets across the country.

more.MEGASTORE - is a one-stop shopping destination for the entire family. Besides a large range of products across fruits & vegetables, groceries, FMCG products, more.MEGASTORE also has a strong emphasis on general merchandise, apparels & CDIT.

Currently, five hypermarkets operate under the brand more.MEGASTORE in Mysore, Vadodara, Aurangabad, Indore and Bengaluru.

Clubmore. - our loyalty program, currently has a strong membership base of over 1 million members. The company has a tie-up with 200 local farmers to provide green groceries, while it has tied up with Apollo Hospitals to set up a pharmacy within all the supermarkets. Searches related to aditya birla retail ltd

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Aditya Birla Retail Limited. currently has an employee strength of over 11,000. Key functions are headed by professionals with vast retail experience in India & globally.

Quality & Value through own labels:
Aditya Birla Retail Ltd provides customers a wide choice of products under its own labels. The objective is to provide quality products at attractive price points to customers. All manufacturing partners are the best in their class.

Own label Food Brands
more., Feasters, Kitchen's Promise, and Best of India

Home & Personal care brands
more., Enriche, 110%, Pestex, Paradise, and Germex

Our Vision & Values
Vision : "To consistently provide the Indian consumer complete and differentiated shopping experiences and be amongst India's Top retailers, while delivering superior returns to all stakeholders".

Values :

Thomas Varghese, CEO - Aditya Birla Retail Ltd.

An engineering graduate from IIT Delhi, Mr. Thomas Varghese attended the Advance Management Program at Harvard Business School at Boston, USA. With over 25 years of rich experience, he has been conferred with the coveted award of "Outstanding Business Leader" at the 5th Aditya Birla Award ceremony in 2004 for his stewardship of the VSF Business in to a global leadership position. He has been serving the Aditya Birla Group with distinction since 1999. He is also an Academic Council Member for the Narsee Monjee Institute of Management & Higher Studies, Mumbai. Russell Berman, CEO - Hypermarket

Russell is a Global Retailer, with more than 24 years of international experience with some of the biggest retailers like...
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