Beximco Pharmaceuticals

Topics: Marketing, Pharmaceutical industry, Pharmacology Pages: 19 (5065 words) Published: March 15, 2013
Beximco Pharmaceutical Ltd is the manufacturer and marketer of pharmaceutical product under chemical divisions of Beximco Group. Beximco Pharmaceuticals is one of the leading pharmaceutical companies in Bangladesh. It also is one of the biggest suppliers of pharmaceutical product of any Bangladeshi based company. BPL is the first Bangladeshi company to supply pharmaceutical product to Riffles Hospital the most prestigious hospital of Singapore. The study has been carried out with the following objectives: 1. To illustrate how market research and statistics cell works in Beximco Pharmaceuticals ltd. 2. To identify the problems confronted by Market Research and Statistics Cell of Beximco Pharmaceuticals ltd. 3. To make some recommendations to overcome the problems.

3.1 Research Technique
For conducting and analyzing this research project the following technique are been followed which are stated bellow. 1) In order to identify the product collecting the prescription from the patient or their guardian from the different chemist shop in Dhaka city. 2) Keep standing besides the chemist shop and looking for prescription coming. 3) Talking with the MRC and CPM authority of Beximco Pharmaceuticals whether the survey findings are been properly implemented or not. 3.2 Population

The population for this research project is prescription suggested by doctors of different chemist shop, hospital and clinics. The target population of this project is been stated in details in the followings. >> Elements: Prescriptions.

>> Sampling Units: Hospital, Clinic and chemist shop.
>> Area: Dhaka Metropolitan City.
3.3 Sample Size
For any research sample size is the most important factor and this research is also not an exception. For analyzing this research 506 prescriptions and 1231 products are been analyzed for identifying the market survey method of BPL and other pharmaceuticals company. 3.4 Sources Of Information

For any research work the information plays the most significant part because without the update information no research can be conducted successfully. In this case two sources of information are been adopted for further continuation of the research project. o Primary sources.

o Secondary sources.
The primary sources are that information which has been collected for the first time relevant with the research project. In this regard the primary sources are the direct personal prescription observation from the chemist shop are been used. The secondary sources are that information which has been already collected by some other research project. In this case of my research project I have adopted two secondary sources of information. 1. Internal Sources: For my project the internal secondary sources of information was the brochures, medical book and annual report of 2006, 2005 & 2004 of Beximco Pharmaceuticals Ltd. Besides I have also taken some other unpublished information from the staffs of MRC dept. 2. External Sources: As an external secondary source of information I have taken data from some other reports and unpublished information which collected by personal contact of other pharmaceuticals companies. 3.5 Sampling Frame

There are many hospital, clinics and chemist shop in Dhaka city. I have selected the following hospital & clinics randomly for my research project. o New Al Razi Hospital (Green hospital)
o Medico Pharmacy
1.0 History of Pharmaceuticals Industry
In Bangladesh Pharmaceutical sector is one of the most developed hi tech sector which is contributing in the country’s economy. After the promulgation of Drug Control Ordinance – 1982, the development of this sector was accelerated. The professional knowledge, thoughts and innovative ideas of the pharmacists working in this sector are the key factors for these developments. Due to recent development of this sector we are exporting medicines to global market including European market. This sector is also providing 95% of the total medicine requirement of the...
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