braaap company

Topics: Marketing, Sales, Motorcycle Pages: 4 (1023 words) Published: December 27, 2013
Task 1

BRAAAP Company

Introduction
Braaap started with a vision of making motorcycling more fun and more accessible, so more people could experience what we love in motorcycling. Their plan from the beginning was to build a Motorcycle that could compete with the custom built American race bikes, but be affordable. Be World Class. With a dream of building a world class niche Motorcycle brand braaap founder Brad Smith set out to find manufacturing partners that could build the dream bike, as a young man with nothing but a vision over 50 motorcycle manufacturing plants laughed him out of their office until finally manufacturing partners started to believe in the vision and thank god they did because they now have what they believe is the best motorcycle range of its type in the world. BRAAAP are the only motorcycle on the planet with lifetime warranty and we are the only motorcycle brand to win back to back championships at the world title for our sport.

Analysis
With a mission to give young people a clean adrenalin rush, through Motorcycling, the Braaap “Learn to Ride” program offering riding lessons to help new people get involved in their sport. The company believe everyone should have an opportunity to ride a motorcycle. Braaap has grown into a Motorcycle Manufacture fueled by a passion for riding and their mission to get more people involved in sport and to create new motorcyclists. Driven by its retail concept stores and dealership network the braaap brand is growing at a rapid pace across the world. Starting from the small state of Tasmania braaap is still designed in Australia and manufactured in partnership with specialist manufacturing partners from all over the world Including Canadian made suspension by ELKA, Japanese engine by DAYTONA, French Frame, European exhaust by CRD. Everything goes through Australian quality control and metal testing before its given the braaap Lifetime Warranty stamp of approval. The motorcycle is company’s...
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