In United States, we have a major problem with the addiction of prescription drugs. “Prescription drugs are playing an increasingly larger role in U.S. life, with nearly half of all Americans taking one or more medications” (Thompson 2013-2014). “Since I went to pharmacy school, I learned Drug Enforcement Administration’s (DEA) and FDA rules and regulation which made me wonder about how and why misuse and abuse of prescription drugs costs the country an estimated of $53.4 billion, which is very high compare to other countries. With such a strict Food and Drug Administration (FDA) rules and regulation, I would think that America should not have to worry about Prescription drug addiction, but I guess that is not the case. I always wonder about the sources people obtain the knowledge of prescription drugs and what they are used for and benefits without going to pharmacy school. Also, how do these people get prescription drugs without having a prescription from a doctor who is authorized to write a prescription in United States of America? In this Class, ENG 122 I was provided with about 30 topics to choose for my essay and one of the topics was “Should FDA ban direct-to-consumer advertisement of drugs? From what I have learned in Pharmacy school and Incidents I have had come across during my three years of pharmacy internship at Walgreens, I absolutely think that FDA must ban Pharmaceutical companies from advertising prescription drugs directly to consumers. In “Memory and Comprehension of Magazine-Based Prescription Drug Advertisements Among young and Old Adults”, Abernathy and Adams-prices writes about Direct-To-Consumers advertising may affect doctors and patients relationship by stating “Doctors report patients asking for specific medications are disappointed if the requested drugs are not prescribed, thus injuring the relationship between the physician and patient. In some cases, the pressure may cause physicians to prescribe medications that are not in the best interest of their patients (Bell and Wilkes 1999)”. During my internship at Walgreens, I have noticed that a lot of patients tell their doctors which drug to prescribe. If the patient is on a cholesterol medicine called “Lipitor”, and come across the advertisement for another cholesterol medicine called “Zocor” on the television may ask the doctor to prescribe the drug because it may work better than Lipitor”. At this Point Physician explains the benefits and side effects of the “Zocor”, and why the patient should not take Zocor, patient still insist the Physician to prescribe the drug. Because Doctor is not willing to prescribe the drug patient is asking for due to the conditions of patient’s health, or patient may chose to go with the different doctor, may report the doctor to DEA for it, or may annoy the physician by keep asking for the particular drug each time the he/she visits the doctor. I have also seen patient stealing physician prescription pads and come to pharmacy to buy drugs with forged signature of the physician. Sometime Pharmacist do catch fake prescriptions and sometimes they do not. Since patients are not aware of rules and regulation of prescribing certain drugs, they prescribe too much of the particular drugs in such a short period and doctors get reported to DEA. This type of incident will effect doctor’s patient’s relationship, doctors may avoid treating certain type of people if they feel there will be a problem in the future with the particular patient. In order to save Doctor’s patient’s relationship, FDA must ban Direct-To-Consumers advertisement of prescription drugs. People do not have capabilities to understand everything in a same manner as other other individual. So, every individual who will watch advertisement on television will have the different understanding or interpretation based on the past experiences, prior knowledge, cultural background, needs/interest, beliefs and values. In “Consumers’ various and...
References: Abernathy, L., & Adams-Price, C. E. (2006). Memory and Comprehension of Magazine-Based Prescription Drug Advertisements among Young and Old Adults. Journal of Current Issues & Research in Advertising (CTC Press), 28(2), 1-13.Retrieve from http://eds.b.ebscohost.com.proxy-library.ashford.edu/eds/pdfviewer/pdfviewer?sid=250616d2-fbc5-4eb0-8a39-272a0c8f07a4%40sessionmgr111&vid=1&hid=107
Arney, J., Street Jr., R. L., & Naik, A. D. (2013). Consumers ' various and surprising responses to direct-to-consumer advertisements in magazine print. Retrieved fromhttp://eds.b.ebscohost.com.proxy- library.ashford.edu/eds/pdfviewer/pdfviewer?vid=14&sid=45268e1a-a46f-4622-af17- library.ashford.edu/ac7c2eafb9e3%40sessionmgr113&hid=107
La Barbera, C. P. (2012). Irresponsible Reminders: Ethical Aspects of Direct–to Consumer Drug Advertising .Retrieved from http://eds.b.ebscohost.com.proxy-library.ashford.edu/eds/pdfviewer/ pdfviewer?Sid=45268e1a-a46f-4622-af17 ac7c2eafb9e3%40sessionmgr113&vid=8&hid=107
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