Harley Davidson Internal Analysis

Topics: Motorcycle, Harley-Davidson, Buell Motorcycle Company Pages: 2 (471 words) Published: November 19, 2007
A. Corporate Structure
1.Divisional structure: manufacturer of motorcycle, many of the first business in the United States to use just-in-time inventory. 2.The direction are set onward by lower level of employees and implemented by top management. Top management encourages education for employees of company objectives and develops a trust that employees will execute the right decision. B. Corporate Culture

1. Quality key ingredient - Open communication between all levels of employees was essential. 2. Values - They are the heart of how we run our business. They guide our actions and serve as the framework for the decisions and contributions our employees make at every level of the Company: tell the truth, be fair, keep your promises, respect the individual, and encourage intellectual curiosity. 3. Acquired by AMF in 1969. Acquisitions of Buell and Eaglemark were made successful in 1993. C. Corporate Resources

1. Marketing
a. Harley marketing philosophy was developed based on the customers' desires, gathered through surveys, interviews and focus groups. b. Efforts focus on distribution – divided among dealer promotions, customer events, magazine and direct mail advertising, public relations, cooperative programs with Harley Davidson/Buell Dealers, and national television advertising. c. Harley's promotional events are rallies and motorcycle consumer shows.

2. Finance
a. Harley went public in 1986, since then about 18,000% gain in company stock b. In 2005 revenue grew to $5.34 billion, a 6.5% increase over 2004, while net income grew 7.8% to $959.6 million. c. Revenue for Buell was $93.1 million in 2005, a 17.8% increase from 2004, on a 13.3% growth in shipments.

3. Research and Development
a. High - performance with focuses on quality, powerful engine, and sleek design.
4. Operations
a. In 1995 the company expanded its international operations in Windsor, England to manage the European market. b. At the...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Harley Davidson Essay
  • Essay about Harley Davidson Strategic Analysis
  • Harley Davidson Case Analysis Essay
  • Harley Davidson Strategic Analysis Essay
  • Essay about Harley Davidson Analysis
  • Harley Davidson Case Analysis Essay
  • Harley Davidson Analysis Essay

Become a StudyMode Member

Sign Up - It's Free