Market Analysis and Consumer Behavior Towards Tvs Two Wheeler Segment in Indore

Topics: Hero Honda, TVS Motors, Honda Pages: 51 (12680 words) Published: June 29, 2013

A
MAJOR RESEARCH PROJECT
ON

A COMPARATIVE STUDY ON
BUYING BEHAVIOUR OF COSTOMERS BETWEEN HERO HONDA AND TVS MOTORS A PARTIAL ANALYSIS OF INDORE

Submitted to DAVV (Indore)
In partial fulfillment of
The degree of

MASTER OF BUSINESS ADMINISTRATION (2009-11)

Guided by Submitted by
AMIT VIJAY PATIL VARUN CHANDWANI Asst.Prof. ABHINAV TRIVEDI university –DAVV, Roll no.-09150404

Vindhya Institute of technology & science
Devi AhilyaVishwa Vidyalaya, Indore (M.P.)

Vindhya Institute of technology & science
Devi AhilyaVishwa Vidyalaya, Indore (M.P.)

Certificate

This is to certify that Mr/ VARUN CHANDWANI of MBA 4th Sem in the academic year (2009-2011) of Vindhya Institute of technology & science DAVV, Indore has completed the project report entitled “…A COMPARATIVE STUDY ON

BUYING BEHAVIOUR OF COSTOMERS BETWEEN HERO HONDA AND TVS MOTORS A PARTIAL ANALYSIS OF INDORE.” towards the partial fulfillment of degree of Master of Business Administration (Full Time) Under my guidance. He/She has carried out this project with full dedication & sincerity and this report is a satisfactory account of his/her work

Date: Guide Name

Vindhya Institute of technology & science
__
Devi AhilyaVishwa Vidyalaya, Indore (M.P.)

Declaration

I VARUN CHANDWANI hereby declare that the Major Research Project entitled “…A COMPARATIVE STUDY ON
BUYING BEHAVIOUR OF COSTOMERS BETWEEN HERO HONDA AND TVS MOTORS A PARTIAL ANALYSIS OF INDORE” submitted by me to Vindhya Institute of ___________ & __________, Indore towards the partial fulfillment of the Degree of Master of Business Administration (full time) represents my own work except for the guidance and / or suggestion received which has been suitably acknowledged.

Date: (VARUN CHANDWANI)

Acknowledgment

The feeling of acknowledgement some thing and expressing it in words are two things apart. It is weakness, but we honestly admit that when we truly wish to express our warm gratitude and indebtedness towards somebody, we are always at loss of word. The project could not have been completed without support extended to me by “GUIDE NAME”. He/She had faith in me and urged me to do things innovatively, which helped me to successfully complete my project.

I also like to express my gratitude towards “HELPING PERSON/MANAGER OF THEFIRM / COMPANY (A COMPARATIVE STUDY ON
BUYING BEHAVIOUR OF COSTOMERS BETWEEN HERO HONDA AND TVS MOTORS A PARTIAL ANALYSIS )”
to undertake my research from “COMPANY / FIRM”
I would also like to thank “Abhinav Trivedi / Helping”, whose invaluable support was necessary for me to achieve my objective and finally a word of gratitude to my parents & all my friends who were always there with their support and encouragement.

(VARUN CHANDWANI)

INDEX
CHAPTER| CONTENTS| PAGE NO.|
CHAPTER 1CHAPTER 2CHAPTER 3CHAPTER 4CHAPTER 5CHAPTER 6CHAPTER 7CHAPTER 8CHAPTER 9CHAPTER 10CHAPTER 11CHAPTER 12| * Title Page. * Certificate from . * Acknowledgement. * Declaration * Table of Content. Abstract / Executive Summary INRODUCTION Conceptual Framework Rationale of Study Objective of StudyLiterature Review.Methodology * The Design.(Hypothesis ) * The...

References: * With a strong sales and service network of 500 Authorized Dealerships, 1018 Authorized Service Centres and over 864 Certified Service Points, TVS is growing from strength to strength.
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