Market Analysis of Two Wheeler Industry

Topics: Motorcycle, Bajaj Auto, Suzuki Pages: 14 (3742 words) Published: November 12, 2012
Two Wheeler
Two Wheelers in India
India, is the second largest producer of two-wheelers in the world. In the last few years, the Indian two-wheeler industry has seen spectacular growth. The country stands next to China and Japan in terms of production and sales respectively. Majority of Indians, especially the youngsters prefer motorbikes rather than cars. Capturing a large share in the two-wheeler industry, bikes and scooters cover a major segment. Bikes are considered to be the favorite among the youth generation, as they help in easy commutation. Large variety of two wheelers are available in the market, known for their latest technology and enhanced mileage. Indian bikes, scooters and mopeds represent style and class for both men and women in India. Benefits of two wheelers

Two-wheelers are the most popular and highly sought out medium of transport in India. The trend of owning two-wheelers is due to its- •Economical price
•Comfort level
However, few Indian bike enthusiasts prefer high performance imported bikes. Some of the most popular high-speed bikes are Suzuki Hayabusa, Kawasaki Ninja, Suzuki Zeus, Hero Honda Karizma, Bajaj Pulsar and Honda Unicorn. These super bikes are specially designed for those who have a zeal for speedy drive. Browse through the pages and catch all the details of high-performance two wheelers in India. Know more about latest launches and happenings in two wheelers industry. Bajaj Auto

Established in 1945, Bajaj Auto Ltd. was incorporated as a trading company. Till 1959, they imported scooters and three-wheelers from Italy and sold them in India. The company got a production license in the year 1959 and fastened a technical collaboration with Italian PIAGGIO in 1960. Bajaj Auto Ltd. is one among India's top ten companies in terms of market capitalization and among the top five in terms of annual turnover. The company started producing scooters in the year 1961 and followed three-wheelers production in 1962. Its collaboration with Piaggio expired in 1971 and since then, their scooters and three-wheelers are being sold with the brand name “BAJAJ”. Maharashtra Scooters Ltd., a Company with 24% equity participation by the Company and 27% participation from Maharashtra State Government's Western Maharashtra Development Corp. was formed in the year 1975 under the "Horizontal transfer of technology" policy. The first production unit is located at Satara, Maharashtra. The unit continues to collect scooters from CKDs supplied by the Company. These scooters are marketed through the Company's distribution network and under the Company's brand name. In 1984, the second production plant was set up at Aurangabad, Maharashtra. This plant started scooter production in 1986, three-wheeler production in 1987 and scooterettes and motorcycle facilities were commissioned in 1990 & 1991 respectively. Today, the company has become a market leader with annual production in excess of 1.35 million units which was about 4000 units in 1961. These days, Bajaj Auto Ltd. has started offering products in all segments (mopeds & scooterettes, scooters, motorcycles, three wheelers). TWO WHEELERS

Bajaj Discover 150 DTSi 150 CC
Bajaj Avenger 180 CC
Bajaj CT 100 99.27 CC
Bajaj Discover DTSi 135 CC
Bajaj Kawasaki Caliber 111.6 CC
Bajaj Kawasaki Boxer 111.6 CC
Bajaj KB 125 123 CC
Bajaj 4S Champion 99.35 CC
Bajaj Platina 99.27 CC
Bajaj Pulsar 135 LS 135CC
Bajaj Pulsar DTS-Fi 220 CC 220 CC
Bajaj Pulsar DTSi
•Pulsar 180 DTS-i UG
•Pulsar 150 DTS-i UG
•Pulsar 200 Cc
•Pulsar 220 DTS-Fi
180 CC
150 CC
200 CC
220 CC
Bajaj Wind 125 124.6 CC
Bajaj XCD 125 CC
Bajaj Discover DTS-Si 100cc 100 CC
Bajaj Pulsar 220 S 200CC
Bajaj Bravo 145 CC
Bajaj Chetak 145.45 CC
Bajaj Classic SL 145.45 CC
Bajaj Legend 150 CC
Bajaj Kawasaki Ninja ZX 6R Motorcycle
Bajaj Steel Kick Start Motorcycle
Bajaj SteelSelf Start Motorcycle
Bajaj XCD Sprint 135...
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