Mercury Drug

Topics: Convenience store, Retailing, Philippines Pages: 4 (928 words) Published: February 11, 2013
Business name: mercury drugs

Product: pharmacy, drug
BagumbayanStreet, Sta. Cruz, Manila, Philippines (1945)

The company began in 1945 with a single drugstore owned by Mariano Que. He named it after Mercury, the messenger of the gods in Roman mythology, whose caduceus is sometimes used as a symbol of medicine. The store began cutting packaged, bulk items into single pieces and selling them individually; this practise is colloquially called tingí-tingì in Filipino.

Upon the invitation of Ayala Corporation, Mercury Drug opened its second branch in May 1963 at a developing commercial center in Makati now known as the Ayala Center.

In 1965, Mercury Drug established its landmark branch by Plaza Miranda, Quiapo, Manila, which is notable for its large outdoor LED screen.

Definition of 'Industry'
A classification that refers to a group of companies that are related in terms of their primary business activities. In modern economies, there are dozens of different industry classifications, which are typically grouped into larger categories called sectors.  

Individual companies are generally classified into industries based on their largest sources of revenue. For example, an automobile manufacturer might have a small financing division that contributes 10% to overall revenues, but the company will still be universally classified as an auto maker for attribution purposes.  


Marketing Intermediaries:
Ahead of its time, Mercury Drug has been in the forefront of marketing innovation and modernization. From its "tingi-tingi" or by piece method of selling in 1945, it pioneered the motorized delivery service in 1948 thus putting into action Mercury Drug's first vision - "to serve you, to have what you want, when you want it." Then, when drugstores closed during noon time and opened 5 days a week, it introduced a 17-hour, 7 days a week drugstore service in 1952 and finally becoming today's 24/7 drugstore chain with...
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