Trident University International
William C. Armstrong
Dr. Sara Garski
8 December 2013
Harley Davidson has been around the United States since 1903 and have always found a way to stay productive and current in this country, they have made huge strides to maintain their quality and trust in their customers. In this day and age even that may not be enough to supplant a company’s financial security and Harley Davidson may have to emphasize more on sales outside the USA. Harley Davidson’s quality mission is that they value the deep emotional connection that is created with their customers through their products, services, and experiences. They are fueled by the brand quality and trust that their customers place in the company to deliver premium quality and the promise of a fulfilling lifetime ownership experience. Harley Davidson exemplifies this commitment by embracing a culture of personal responsibility and stewardship for quality in everything they do. Harley Davidson fulfills these dreams by their corporate value of providing motorcyclists an expanding line of motorcycles and branded products and services to a selected market segment. Harley Davidson’s strategic vision is the delivery of unique motorcycling experiences, as individual as are their customers. The experiences could be as basic as a Sunday morning coffee, or a full moon beach ride. This corporate passion of delivering unique customer experiences is the core of their strategy and the reason for their competitive edge. This corporate passion of delivering to their main stakeholders includes customers and employees. Since the employees of Harley Davidson are motorcyclists themselves, their commitment to delivering an unforgettable motorcycling experience is the reason for the competitive advantage the company enjoys with a distinctive and innovative legendary motorcycling product line. When...
References: Harley Davidson. (2012) Annual Report 2011. Retrieved from: http://media.corporate-ir.net/media_files/IROL/87/87981/HD.pdf
Fred, (2008). A case study of Harley Davidson’s business practice. Infotechdesign. Retrieved from: http://infotechdesign.net/itd/a-case-study-of-harley-davidsons-business-practices.html
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