Mintel Infographic Overview

Topics: Moped, Motorcycle, Scooter Pages: 2 (366 words) Published: March 30, 2013
December 2012 - UK
Motorcycles and Scooters
© 2012 Mintel Group Ltd. All rights reserved. Confidential to Mintel. Based on recent trends, the
motorcycle market would appear
to be evolving towards more
practical, commuter, bikes as
well as higher end bikes focused
on the enthusiast. The former
segment is set to continue to
grow as competitive prices and
improvements in quality from
imported motorcycle scooters
attract both existing and new
owners. The latter should continue
to benefit from trading up by
former and existing owners to
more luxury machines, although
changing tastes may well affect the
types of model demanded.
Japanese brands are not expected
to relinquish their dominance of
the market, with the likes of Honda
and Yamaha having an established
following and broad portfolio of
bikes despite their relatively high
prices. Other brands are well
placed to capture sales, although
in the motorcycle scooter and
moped scooter sector, low-priced
Far Eastern brands are likely to be
most successful, with imports set to
EMEA +44 (0)20 76064533
Americas +1 (312) 9320400
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LAR 0-800-095-9094
Neil Mason
Head of Retail Research
What We Think
The market The consumer
Companies, brands and innovation
While the last decade has begun to see a breakdown of the dominance of the market by Far Eastern companies, the two biggest manufacturers in 2011 were still Japanese ones: Honda (15%) and Yamaha (12%).

Mintel expects the motorcycle and scooter market to see modest growth over the period 2012-17 with initially the market remaining sluggish. New sales are forecast at 104,000 units by 2017 with the value of the market expanding to £526 million.

The most important factor when purchasing a motorcycle or scooter is the cost of the insurance, cited by half of all owners/potential owners. The next two factors, fuel economy and reputation for reliability, are...
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