Module 1 CA MGT499

Topics: Motorcycle, Marketing, Harley-Davidson Pages: 4 (487 words) Published: January 23, 2015

Trident University International
Joshua M. Harbin
Strategic Management – MGT499
Module 1 Case Assignment
Dr. Donald Wicker

i) Discuss to what degree you believe Harley Davidson is currently proceeding towards its mission, vision, and values. 

Harley Davidson’s vision is truly proceeding towards its mission, vision, and values by delivering the fulfillment of dreams through their customer’s motorcycling experiences. Harley Davidson’s mission is to provide to the general public as well to motorcyclists enthusiasts branded products, as well as an expanding motorcycle line. (Harley-Davidson USA, 2013) Harley Davidson also fulfills these dreams through their dedication to providing motorcyclists an expanding line of motorcycles, as well as branded products and services to a selected market segment. (Harley-Davidson USA, 2013)

ii) Identify two or three of HD's most important stakeholders and discuss whether Harley Davidson's current strategic direction is aligned with the needs of the corporation's stakeholders? Please explain your reasoning.  Harley Davidson’s strategic vision is the delivery of unique motorcycling experiences, as individual as are their customers. The experiences could be as basic as a Sunday morning coffee, or a full moon beach ride. This corporate passion of delivering unique customer experiences is the core of their strategy and the primary reason for their competitive edge. Since the employees of Harley Davidson are almost all motorcyclists themselves, their commitment to delivering an unforgettable motorcycling experience is the reason for the competitive advantage the company enjoys with a distinctive and innovative legendary motorcycling product line. Harley Davidson customers are a cult. They are as unique as the motorcycles they ride. The passions of their experiences as bikers have made permanent inroads in the landscape of the United States. They are a part of Americana popular culture. They...

References: Harley-Davidson USA. (2013). 2014 Motorcycles. Retrieved 08 19, 2013, from Harley-Davidson USA: http://www.harley-davidson.com/en_US/Motorcycles/motorcycles.html
Harley-Davidson USA. (2013). Community. Retrieved 08 19, 2013, from Harley-Davidson USA: http://www.harley-davidson.com/en_US/Content/Pages/Community/community.html?locale=en_US&bmLocale=en_US
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