Motor Cycle Analysis

Topics: Hero Honda, Honda, Motorcycle Pages: 32 (7979 words) Published: July 15, 2013
CONTENTSPage. No

CHAPTER -1 INTRODUCTION TO THE TOPIC
NEED FOR THE STUDY
OBJECTIVES OF THE STUDY
RESEARCH METHODOLOGY
DATA COLLECTION
PRIMARY SOURCES
SECONDARY SOURCES
QUESTIONNAIRE
SECONDARY SOURCES
LIMITATIONS OF THE STUDY

CHAPTER - 2
INDUSTRY PROFILE
ORGANISATIONAL PROFILE

CHAPTER – 3
THEORETICAL FRAMEWORK
(A) TOPIC RELATED CONCEPTS
(B) REVIEW OF LITERATURE
REGULATORY FRAMEWORK
CHAPTER – 4
ANALYSIS OF STUDY

CHAPTER – 5
SUMMARY OF FINDINGS AND SUGGESTIONS
BIBLIOGRAPHY
ANNEXURE

LIST OF TABLES
Table 1: - AGE GROUP OF RESPONDENTS
Table 2: - OCCUPTION ANALYSIS
Table 3: - MONTHLY INCOME ANALYSIS
Table 4: - DO YOU HAVE ANY TWO-WHEELER
Table 5: - WHICH COMPANY TWO-WHEELER DO YOU OWN
Table 6:- WHO REFERED YOU TO PURCHASE BIKE
Table 7:- WHO WILL TAKE DECISION OF YOUR BIKE
Table 8:- YOU OWN TWO-WHEELER BY WHICH MODE
Table 9:- THE MAIN FEATURE THAT YOU CONSIDER WHEN YOU PURCHASE Table 10:- MAIN ATTRIBUTE THAT YOU LOOK FOR
Table 11:- MOST INTERESTING SCHEME THAT YOU ATTRACT
Table 12:- WHAT ELSE YOU REQUIRE MORE
Table 13:- WHAT ABOUT INSURANCE PROGRAM
Table 14:- WHAT WAS THE GRADE THAT YOU GIVE FOR US
Table 15:- ARE SALES PERSON WAS VERY HELPFUL AND KNOWLEDGEBLE

LIST OF CHARTS
Chart 1: - AGE GROUP
Chart 2: - OCCUPATION
Chart 3: - MONTHLY INCOME
Chart 4: - OWN TWO-WHEELER
Chart 5: - TWO-WHEELER COMPANY
Chart 6:- REFERENCE
Chart 7:- DECISION MAKER
Chart 8:- PURCHASES BY
Chart 9:- MAIN FEATURE
Chart 10:- MAIN ATTRIBUTE
Chart 11:- SCHEME
Chart 12:-REQIREMENT
Chart 13:- INSURANCE PROGRAM
Chart 14:- OPINION
Chart 15:- SATISFACTION

CHAPTER: I
* INTRODUCTION TO THE TOPIC
* NEED FOR THE STUDY
* OBJECTIVES OF THE STUDY
* RESEARCH METHODOLOGY
* DATA COLLECTION
* PRIMARY SOURCES
* SECONDARY SOURCES
* QUESTIONNAIRE
* SECONDARY SOURCES
* LIMITATIONS OF THE STUDY

INTRODUCTION

NEED FOR THE STUDY
OBJECTIVES OF THE STUDY
RESEARCH METHODOLOGY
DATA COLLECTION
PRIMARY SOURCES
SECONDARY SOURCES
QUESTIONNAIRE
SECONDARY SOURCES
LIMITATIONS OF THE STUDY

VISION

The story of Hero Honda began with a simple vision - the vision of a mobile and an empowered India, powered by its bikes. Hero MotoCorp Ltd., company's new identity, reflects its commitment towards providing world class mobility solutions with renewed focus on expanding company's footprint in the global arena. 

MISSION Hero MotoCorp's mission is to become a global enterprise fulfilling its customers' needs and aspirations for mobility, setting benchmarks in technology, styling and quality so that it converts its customers into its brand advocates. The company will provide an engaging environment for its people to perform to their true potential. It will continue its focus on value creation and enduring relationships with its partners. 

STRATEGY

Hero MotoCorp's key strategies are to build a robust product portfolio across categories, explore growth opportunities globally, continuously improve its operational efficiency, aggressively expand its reach to customers, continue to invest in brand building activities and ensure customer and shareholder delight.

HISTORY...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Motor Cycle: Industry Analysis Essay
  • Tata Motor Analysis Essay
  • BUSINESS ANALYSIS OF FORD MOTORS COMPANY Essay
  • Situational Analysis : Bentley Motors Essay
  • Case Analysis: Maitland Motors Essay
  • Life Cycle Management Analysis Essay
  • General Motors' Strategic Analysis Essay
  • Mabuchi Motor Case Analysis Essay

Become a StudyMode Member

Sign Up - It's Free