Motorcycle Industry Analysis

Topics: Motorcycle, North American Industry Classification System, Harley-Davidson Pages: 4 (1257 words) Published: August 10, 2009
The Motorcycle Industry


Motorcycles fall into the category called Recreational Vehicle, Motorcycle and Boat Retail Industry. These are companies that retail recreational vehicles, boats, motorcycles, jet skis, and/or related accessories. In Hoover’s classification, based on the North American Industry Classifications System (NAICS) and the older U.S. Standard Industrial Classification (SIC) system, motorcycles fall under a smaller subcategory called Motorcycle, ATV, and Personal Watercraft Dealers Industry. This U.S. industry comprises establishments primarily engaged in retailing new and/or used motorcycles, motor scooters, motorbikes, mopeds, off-road all-terrain vehicles, and personal watercraft, or retailing these new vehicles in combination with repair services and selling replacement parts or accessories.

In terms of looking at the whole industry, motorcycle dealers make up a majority of the industry when compared with ATVs and personal watercraft dealers. The chart below shows statistics from 2002 comparing the motorcycle dealers with all other motor vehicle dealers in the industry. As the charts illustrates, motorcycle dealers made up 91.5% of sales in this industry, while ATVs and personal watercraft dealers only contributed to 8.5% of sales.

Year 2002
Motorcycle DealersAll other motor vehicle dealers (ATV & personal watercraft dealers) Total
Sales ($1,000)14,636,299 (91.5%)1,353,829 (8.5%)15,990,128 (100%) Annual Payroll1,429,316106,6811,535,997
Paid Employees46,0374,18850,225

Analyzing data for motorcycle dealers between the years of 1997 and 2002 reveals some important information. The results show the growth and percent changes in certain categories pertaining specifically to the motorcycle dealer industry. While the number of establishments only increased approximately 21 percent, the amount of sales increased almost 99...
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