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Topics: Honda, Motorcycle, Hero Honda Pages: 9 (1830 words) Published: December 1, 2013
HERO MOTOCORP
Hero MotoCorp Limited is the World's single largest two-wheeler motorcycle company. In 1984, Hero MotoCorp Ltd., (Formerly Hero Honda Motors Limited) was formed as a joint venture between Honda Japan and the Hero Group promoters Dr. Brij Mohan Lall Munjal along with his sons (Late) Raman Kant Munjal, Pawan Kant Munjal, Suman Kant Munjal and Sunil Kant Munjal. Munjal family and Honda group both owned 26% stake in the Company. Hero MotoCorp Limited was incorporated in the year 1984 with the name Hero Honda Motors Ltd. In July 2011, the company changed their name from Hero Honda Motors Ltd to Hero MotoCorp Ltd after the shares of the Honda group was purchased by the Munjal family. In February 2012, the company entered into a strategic partnership with Erik Buell Racing (EBR) Of USA for contemporary technology and design inputs to enable the company to launch high end bikes for the domestic and international markets. The company is engaged in the manufacture of two wheelers motorcycles and its parts. The company has three manufacturing facilities namely Dharuhera, Gurgaon at Haryana and Haridwar at Uttarakhand. The Company has 17 different products across 100 cubic centimetre (cc), 125cc, 150cc, and 225cc and scooter category. In April 2013, Hero MotoCorp Ltd incorporated an off-shore investment subsidiary in the Netherlands. In July 2013, Hero Motocorp Ltd announced has incorporated a wholly owned subsidiary in the United States by the name of HMCL (NA), Inc. Products

The company offers a range of bikes starting from CD Dawn, CD Deluxe, Splendor Plus, Splendor NXG, Passion and Passion Pro. The 125 cubic centimetre segment offers Glamour, Super Splendor and Glamour F1. It also has an offering called Achiever in 135 cubic centimetre segment. In the 150 cubic centimeter and above the company offers brands like Hunk, CBZ X-treme and Karizma. In the year 1995, the company introduced their extraordinary product, Splendor in the market.In the year 1999, they launched Hero Honda CBZ, the first 150cc motorcycle in the Indian two wheeler industry. In the year 2001, the company introduced new models, Passion and Joy in the market. In the next year, they introduced new models, Dawn and Ambition in the market. In the year 2003, the company launched new motorcycle models namely, CD Dawn, Splendor+ and Passion Plus in the market. Also, they launched Hero Honda Karizma, the industry's first 223cc motorcycle. In the year 2004, they introduced new models, Ambition 135 and CBZ* in the market.In the year 2005, the company launched Super Splendor, CD Deluxe, Glamour and Achiever in the market. In the year 2006, the company entered into scooter segment and launched 100cc gearless scooter, Pleasure in the market. In the year 2007, the company launched Splendor NXG, CD Deluxe, Passion Plus and Hunk in the market. Also, they launched new motorcycle model, Karizma - ZMR in the market. During the year 2009-10, the company increased the installed capacity of Motorised 2 wheelers upto 350CC engine by 200000 Nos to 5400000 Nos. The company launched nine new models during the year. During the year 2010-11, the company launched six new models including variants of existing models successfully. They refreshed Glamour and Glamour FI. They introduced the New Hunk, Super Splendor and Splendor Pro. The company launched the new upgraded versions of CBZ Xtreme and Karizma. Also, they breached the landmark 5 million figure cumulative sales in a single year.

HISTORY AND GROWTH OF HERO:

1960s

-“Hero” is the brand name used by the Munjal brothers for their flagship company, Hero Cycles Ltd. -Hero Motors was started in the 1960s to manufacture 50 cc two-stroke moped. 1984

- The Company was incorporated on 19th January, at New Delhi. The Company Manufacture motor cycles upto 100 cc capacity. The Company was promoted by Hero Cycles (P) Ltd. (HCPL).

- The Company entered into a technical-cum-financial collaboration agreement with Honda...
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