Harley Davidson remains as a dominant force in the heavy weight motorcycle industry; upholding 50% share in the heavy weight motorcycles. This year they celebrate their 110th Anniversary proudly as the only major motorcycle manufacturer to completely focus on motorcycles. (Melief, Bundgaard & Hathaway, 2006) Other major players in the Motorcycle Industry are, Honda, Yamaha, Suzuki that also have their other major product lines inclusive of cars, watercraft, musical equipment and etc. Assessment of Strengths and Weaknesses of Current and Potential Competitors Porters Five Forces Analysis
Source: Vector (2012)
The heavyweight motorcycle market is justly concentrated with four major companies manufacturing these vehicles. Harley Davidson being one of the most experienced within the industry, Honda, Suzuki and Yamaha are the competitors that are all from Japan. Over the past few years many market for heavyweight motorcycles has increased annually, but experts are predicting even though the market is growing it will slow down in the years to come. (Melief, Bundgaard & Hathaway, 2006) The Competitive challenge is high in motorcycle industry. Most of the time motorbikes are counted as a luxury product and pricing the products can be complex. (Oxbridge Writers, 2012) Harley Davidson offers spare parts, extended warranties, and innovative and environmental friendly motorbikes for their customers, this singularizes them from their competitors. Japan’s companies have marked their success by establishing a strong competitive place in the market using cheap prices as their strategy. This affects customers perception on Harley Davidson’s place in the market and their prices. However, those having a predominant place in this sport do have conflicting interests, i.e. Yamaha and Honda have diversified into musical instrument and other motor vehicles. . (Oxbridge Writers, 2012) This results Harley-Davidson in...
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