I would like to introduce Sanhoo Joriwon service.
This is the service popular in South Korea. Place made for mother and their new born baby or babies to rest for up to 4weeks, start from after their hospital discharge. Follow the Wikipedia, The demographics of Australia, population growth rate as of the end of September 2012, the population growth rate was 1.7%. This rate was based on estimates of one birth every 1 minute and 44 seconds, one death every 3 minutes and 32 seconds, a net gain of one international migrant every 2 minutes and 19 seconds leading to an overall total population increase of one person every 1 minutes and 23 seconds. The following figures are ABS estimates for the resident population of Australia, based on the 2001 and 2006 Censuses and other data. 23,273,582 (as of 8 December 2013)
21,262,641 (July 2009 – CIA World Factbook)
21,180,632 (end December 2007 – preliminary)
20,848,760 (end December 2006 – preliminary)
20,544,064 (end December 2005)
20,252,132 (end December 2004)
20,011,882 (end December 2003)
19,770,963 (end December 2002)
19,533,972 (end December 2001)
In 2009, the estimated rates were:
Birth rate – 12.47 births/1,000 population (Rank 164)
Mortality rate – 6.68 deaths/1,000 population (Rank 146)
Net migration rate – 6.23 migrant(s)/1,000 population. (Rank 15) As you can see above numbers, many babies born in Australia but we don’t have facility that looking after mothers and new born babies at the same time after their hospital discharge. Following the Mercy Hospital of Women’s in Heidelberg, normal Virginal birth mother only can stay hospital for 2 nights and 4nights for Caesarean birth. Therefore after just few days of childbirth mother and the family face the reality even before mother’s body get heal. Physical hardship often cause emotional problem such as depression, anger toward to the partner or even baby. This service will help many different mothers and their families in many different situations.
I am targeting 3 different big markets in Australia.
First and main market is Mother who is suffering Postpartum depression (PPD) PPD also called postnatal depression, is a type of clinical depression which can affect women, and less frequently men, typically after childbirth. Studies report prevalence rates among women from 5% to 25%, but methodological differences among the studies make the actual prevalence rate unclear. Among men, in particular new fathers, the incidence of postpartum depression has been estimated to be between 1% and 25.5%. Symptoms include sadness, fatigue, changes in sleeping and eating patterns, reduced libido, crying episodes, anxiety, and irritability. Although a number of risk factors have been identified, the causes of PPD are not well understood. Many women recover with a treatment consisting of a support group or counseling. Postpartum depression usually begins in the first few months after childbirth. In Diagnostic and Statistical Manual of Mental Disorders, Fourth Edition it is defined as depression with onset within 4 weeks after childbirth. Postpartum depression can also affect women who have suffered a miscarriage. It usually begins around two weeks after childbirth. It may last up to several months or even a year. Psychosis (Main article: Postpartum psychosis)
Postpartum psychosis is a separate mental health disorder which is sometimes erroneously referred to as postpartum depression. It is less common than PPD, and it involves the onset of psychotic symptoms that may include thought disturbances, delusions, hallucinations and/or disorganized speech or behavior. The prevalence of postpartum psychosis in the general population is 1–2 per 1,000 childbirths. however the rate is 100 times higher in women with bipolar disorder or a previous history of postpartum psychosis. Bipolar disorder and, to a lesser extent, schizophrenia have elevated pre-valences in postpartum psychosis. Previous research...
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