summative

Topics: Motorcycle, Motorcycling, A Lifetime Pages: 2 (428 words) Published: August 13, 2014
1. Identify the key characteristics of their products and services and their significance to the market. braaap began with the vision of making motorcycling more enjoyable and more accessible, enabling more people to experience what we love about motorcycling. Organisation’s marketing

The bike is our masterpiece, we are motorcyclists, but it’s the community we have created that sets us apart from the crowd. From our “Learn to Ride” program to our braaap race series, in-store ride nights, the braaap ride club and of course “Lifetime Coaching” With a mission to provide people with a clean adrenalin rush through motorcycling, the braaap “Learn to Ride” program offers riding lessons to help new comers get involved in our sport. We believe everyone should be given an opportunity to ride a motorcycle, either on road or dirt.

Objectives
braaap has grown into a motorcycle manufacturer fuelled by a passion for riding and our mission to get more people involved in our sport and to create new motorcyclists. Driven by its retail concept stores and dealership network the braaap brand is growing at a rapid pace across the world.

Strategies
From our customer interaction programs, which ensure the dealer and the customer build a long term relationship, to the cash flow positive guarantee we give our dealers, which ensures the braaap dealer has certainty, confidence and opportunity as a result of joining the braaap family. It’s our mission to make the braaap brand world class in all aspects of business. braaap is an award winning business, 4x Australian specialised business of the year. Telstra social-responsibility award. Telstra business of the year. At the end of the day we are a family business, with a staff of passionate young people who are hungry to make a difference, and who are motivated to create an experience through motorcycling that people remember. We look forward to seeing your braaap action shots. braaap it up.

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