...Briefly Information of Company Harley-DavidsonHarley-Davidson (Harley), a leading automotive company, which produces heavyweight motorcycles, motorcycle parts, accessories, apparel and general merchandise. The company also provides financial services such as wholesale and retail financing and insurance programs. The company primarily operates in the US and Europe. It is headquartered in Milwaukee, Wisconsin and employs about 9,755 people as on 31st December 2007. The company recorded revenues of $6,143 million during the fiscal year ended December 2007, a decrease of 0.7% over 2006. The decrease in revenues was driven by a 5.3% decrease in wholesale shipments of Harley-Davidson motorcycles over last year. The operating profit of the company was $1,426 million during fiscal year 2007, a decrease of 10.7% compared with 2006. The net profit $934 million in fiscal year 2007, a decrease of 10.5% compared with 2006.
Harley-Davidson, Inc. Is an action-oriented, international company, a leader in its commitment to continuously improve our mutually beneficial relationships with stakeholders (customers, suppliers, employees, shareholders, government, and society). Harley-Davidson believes the key to success is to balance stakeholders interests through the empowerment of all employees to focus on value-added...
...HarleyDavidson Case Study
Harley-Davidson is one of two American producers of motorcycles, and the nation's #1 seller of the cruiser style of motorcycles. The organization offers 35 different models of custom and touring bikes through a worldwide network of more than 1,500 dealers. Harley models include the Sportster, the Fat Boy, and the Electra-Glider. The company also produces sport bike style motorcycles under the brand name of Buell. Other than its motorcycles, Harley-Davidson sells a certain type of life style and attitude. Including, but not limited to, goods licensed with the company name, such as a line of clothing and accessories. Retrieved June 12, 2007 from (http://www.hoovers.com/harley-davidson/--ID__10706--/free-co-factsheet.xhtml.) According to Buss (2004), Harley's roots stem from a blue-collar appeal for social mavericks, beginning with its founding in 1903, and continued to grow through the early '80s. During this time, a print ad showing a buff guy's arm with a Harley tattoo asked: "When was the last time you felt this strongly about anything”
J.D. Power and Associates (2006) reveals that, in its ninth model year, Victory Motorcycles is growing at close to ten times the industry rate. Victory is the motorcycle division of Polaris Industries that is more...
Harley-Davidson bikes are to the extent that as item. The organization enjoys intensely steadfast clients,
and about as faithful representatives. The organization commended its centennial year in 2001, which in
itself was downright an inexplicable occurrence given all of the opportunities that the organization
needed to go bankrupt. The organization fell on difficult times in the early 1980 s and even played with
liquidation. Administration did a turnaround in the mid-1980 s, nevertheless, bringing about a fiscally
sound open organization today. One of the territories of turnaround was in depending on workers to help
stay with the above water - not in financial matters specifically, but instead in guaranteeing that Harley
come back to its standard and notoriety for quality. Quality had endured so in the 1960 s and 1970 s that
the regular expression about Harley-Davidson cruisers was that a five-mile trek comprised of riding for
one and pushing for four. Harley-Davidson has now come back to its previous days of value, including
production efficiency along the way. It controls 54 percent of the local market in overwhelming bikes,
and dedicated managers the nation over manage dynamic owners clubs and hold weekend rallies in the
mid- to late 1990 s, Harley-Davidson's administration turned its consideration to internal effectiveness.
Module 3- Case Assignment
Dr. David Pritchard
June 13, 2015
Harley-Davidson has many opportunities for moving forward in a competitive environment. However, H-D faces many threats in the environment. The alliance between Harley and Lehman Trikes presented an opportunity for both organizations.
• Large India market for H-D is virtually untapped (only 6% of population have motorcycles)
• Manufacture street bikes in India with low price range (aiming for young audience)
• Considering entry into the 250-300cc bike segment
• Bikes predicted to reach more than 20 million in India by 2020
• In India, availability of loans to consumers is easy
• Competition is at the peak and markets are getting saturated
• New growth avenues in India’s regions
• High research and development that facilitates innovation and attracts industry attention
• Continuous focus on new product development to support innovation (Globaldata, 2012)
• Depends on a single supplier for some but not all raw materials (dependent on the supplier to deliver materials in time)
• Rising input costs has a major impact on the operational costs
• Increasing pressure on the costs of commodities leads to capacity constraints, lower production, and financial distress to raw material suppliers
• Delay in receiving raw materials affects product delivery to customers, which impacts...
...William S. Harley drew up plans for a small engine designed for use in a regular pedal-bicycle frame. Over the next two years, Harley and his childhood friend Arthur Davidson worked on their motor-bicycle in the Milwaukee machine shop located at the home of their friend, Henry Melk. On the year 1903, Harley, Davidson and Davidson’s brother, Walter Davidson, finished their first motor-bicycle.
Harley and the Davidson brothers tested the power-cycle of their first motor-bicycle and they used it as a valuable learning experiment. The boys immediately began on a new and improved second-generation machine and the first “real” Harley-Davidson motorcycle was born. The bigger engine and loop-design took the motorcycle out of the motorized bicycle category and marked the path to future motorcycle designs. Outboard motor pioneer Ole Evinrude also gave the boys a helping hand.
By September 8, 1904, a Harley-Davidson prototype competed in a Milwaukee motorcycle race held at State Fair Park. It was ridden by Edwin Hildebrand and it placed fourth. This is the first documented appearance of a Harley-Davidson motorcycle in historical record.
In January 1905, small advertisements were placed in the Automobile and Cycle Trade Journal offering bare Harley-Davidson engines...
...inclusion into all aspects of the business in order to further fulfill dreams through the experiences of motorcycling.
* Vision Statement
Harley-Davidson values, embraces and celebrates diversity in order to develop and continuously improve mutually beneficial relationships with stakeholders to fulfill dreams and provide extraordinary customer experiences in an increasingly dynamic, diverse and global market.
* Create a viable brand that would effectively compete within the Non-Menthol, Lo-Fi category.
* Attract more young adult (25-49) male smokers into the Lorillard family.
* Develop a highly targeted “Niche Brand’ that would generate modest share goals.
* Build strong brand awareness and imaginary.
* Gain trial and repeat purchase.
* Create consumer confidence.
* MARKET PENETRATION
Get some more market share from the existing market, like U.S, U.K, and Japan etc
through more marketing techniques like advertising. Harley-Davidson has a good
brand name so it’s easy for them to eat up the competitor market share if they can
provide some more customer benefit.
* PRODUCT DEVELOPMENT
Younger generation and female are now coming to this segment so expand the
motor cycle segments to younger generation and females.
* MARKET DEVELOPMENT
Harley-Davidson can bring in their vehicle to Asian...
...Week 4 Individual Assignment: SWOT ANALYSIS
10 December 2012
This type of analysis provides a summary of an organization’s Strengths, Weaknesses, Opportunities, and Threats. SWOT is a planning report that only covers a specific time period but can be used in conjunction with other business documents to provide efficient and effective decision-making based on facts instead of intuition. The Strengths and Weaknesses sections of the analysis are those issues internal to the organization. Opportunities and Threats are issues that are external to the organization period (Nickels, McHugh, & McHugh, 2010).
I have chosen to conduct a SWOT analysis on Harley-Davidson, Inc. (Harley), number 458 on the 2012 Fortune 500 list (Fortune, 2012).
Harley is one of the leading organizations in the world for producing heavyweight (>650 cc) motorcycles. The company not only produces and sells motorcycles, but a wide range of associated products, including parts and accessories, clothing and apparel, and financial services. Harley-Davidson, Inc. is divided into two operating segments: Harley-Davidson Motorcycle Company (HDMC) and related products, and Harley-Davidson Financial Services (HDFS). Harley’s main...
This paper is being submitted on December 18, 2013 for Lynn Groesbeck’s FX5-A140 Financial Accounting Course.
The purpose statement of HarleyDavidson is to fulfill dreams of personal freedom. That is a pretty big statement but HarleyDavidson backs that purpose with a brand that is recognized worldwide and for more than just motorcycles. In 1901, Williams S. Harley completes a blueprint drawing of an engine designed to fit into a bicycle. He was just 21 at the time. In 1904, William A. Davidson quits his job at the railroad and joins the Motor Company. The rest they say is pure history-American History, Pop Culture History and the beginning of the modern motorcycle industry.
Customers for life…HarleyDavidson values the deep emotional connection that is created with our customers through products, services and experiences. We are fueled by the brand loyalty and trust that our customers place in us to deliver premium quality and the promise of fulfilling lifetime ownership experience. We exemplify this commitment by embracing a culture of personal responsibility and stewardship for quality in everything we do. (Harley-Davidson, 2014)
H-D strives to give the...